Interactive Media normally refers to Products and Services on Computer-Based Systems
which respond to the User's Actions by presenting content such as text, images,
video, audio etc.
"Interactive" word comes from verb "Interaction"; and the word "Media", here
referred
to content like audio or video. Together, Interactive Media can be defined
as when viewer Interacts with content which he or she is watching or listening.
Indigo Architects has developed the Software (
Project Trinity
) that represents a significant step towards integrating interactivity with
regular videos. Our software is currently used to drive interactivity in one of
our other project
Microsoft Community Portal.
Interactivity Explained
To explain Interactivity or Interactive Media, let's see following examples
Want to buy Jodhaa's Necklace?
You are enjoying watching Jodhaa Akbar movie. The movie is rolling on and
then comes a scene in which Jodhaa is getting ready to meet Akbar with her gorgeous
dress and expensive jewellery made to perfection.
You think of gifting Jodhaa's Beautiful Necklace to someone special to you. You
just click on the Beautiful Necklace; a small window pops up, showing the details
of jewellery; you scroll through the details provided, once satisfied, you click
on buy button and the gift reaches to your loved one in a matter of time.
I want to Explore The Majestic Islands Of The Bahamas !!!
Now that you have bought that beautiful piece of gold, you resume the movie, and
this time,
there is a
advertisement showcasing
beautiful Islands of Bahamas, and you wish to know more about Bahamas (you must
be thinking in Jodha Akbar movie what Bahamas is doing
; but it's just an example ).
You see a small Video Blog icon blinking, from where can you watch clips on beautiful
Islands of Bahamas, read blogs about the place, watch pictures of beautiful beaches,
take a virtual tour of Hotels in Bahamas; even book a Hotel or Cruise.
This way it opens a new possibilities in Advertisement Business, where can user experience,
feel, watch item and buy. Instead of showing a Pizza Advertisement, user can click
on Pizza and get it at doorstep. Here user is directly interacting with media and
getting the benefits.
One can take advantage of such implementation in various fields, here we have discussed
only Advertisement Business but in reality the possibilities are endless.